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BCBG spokesman Seth Lubove said, Like so many other great brands, BCBG has been negatively impacted by the growth in online sales and shifts in customer shopping patterns and, as a result, has too large a physical retail footprint. The brand will also continue to be sold by major retailers
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It then sold for an astounding $4.8 million at Juliens Auctions in 2016, and was later acquired by Ripleys Believe It Or Not Museum, which currently owns the piece
