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EXPERT TIPAlena Le Blanc is the Personal Stylist and the Founder of Le Blanc Label

Ideally, the shoulder seams will sit right on top of your acromion, that pointy bone at the top of your shoulder blade

The two words in the ads allowed them to supply their own reasons for buying the product. Because of the ads connotations to beauty, luxury, grace and elegance, they elevated something previously viewed as an unmentionable necessity that no one wanted to think about into something aspirational. Fashion designer Charles James created some of the sumptuous baroque gowns in an advertising campaign, photographed by Beaton, for Modess sanitary napkins, writes Judith Thurman in The New Yorker

Head accessory shown is for styling inspiration only.