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eBay reports that searches for 'milkmaid dress' have increased by more than 50% in the last month alone, while Libby Page, market director at Net-A-Porter, praises the style as 'the perfect iteration of boho' that offers an 'effortless approach to summer dressing.' ELLE UK 's Commissioning Editor Naomi Pike, meanwhile, has been a fan for as long as she can remember: 'I've been wearing milkmaid dresses long before they hit the mainstream and got a zeitgeist-y moniker,' she says
An unnatural obsession The 1960s fell in love with new, man-made materials, with young designers keen to find new angles on established forms
Full Assembly Required
It may sound like there are some strict dressing guidelines, but there is plenty of wiggle-room to make the outfit your own
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