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Digging further into breakthrough potential, we look at two key measures to determine this: How different a product is (distinctiveness) How superior a product is compared to whats already available in market (advantage) Lays All Dressed is seen as highly distinctive, performing significantly above the average for a food innovation in the US (distinctiveness T2B: 82.7% vs 69.5% norm) which is driving the great breakthrough potential score
Wear it with flat sandals or sneakers for a simple daily look
The Kelli dress is a sophisticated one-shoulder midi dress that effortlessly combines elegance and comfort
Wear as Mother of the Bride or Groom
