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Notices Any notice or other communication required to be given by the Auctioneer hereunder to a buyer or a seller shall, where required, be by email or in writing and shall be sufficiently given if delivered by hand or sent by post to, in the case of the buyer, the address of the buyer specified in the Registration Form or Register, and in the case of the seller, the address of the seller specified in the Sale Order Form or to such other address as the buyer or seller (as appropriate) may notify the Auctioneer in writing
Grayce McCormick, founder of Lightfinder PR, commented that Beyonc's action to secure Blue Ivy's trademark is a strategic move demonstrating "her keen awareness of personal branding and legacy building." McCormick suggested that the former Destiny's Child member could further Blue Ivy's career by using her influence to open doors for her daughter
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