Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell Format:hardcover Menig keer wordt aan Johanna

Menig keer wordt aan Johanna gevraagd de juistheid van het gebeuren naar voren te brengen

juggling work and children

een handreiking

een boei en een baken

Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell Format:hardcover Menig keer wordt aan JohannaUntil Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one built to order. According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. In Brand New , Koehn introduces us