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Fresno ~ California Experience
0 hr): Through a unique blend of story telling
Assistant Professor of History
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Relationship Marketing/Direct to Consumer (2-Cassette Session) Media Type:Audio CD Disc(s) Fresno ~ California ExperienceSpeakers share their strategies for being proactive, not reactive. How do wineries use their tasting rooms and events to build relationships and make "customers for life"? The session includes examples of how wineries can leverage their customer relationships and build brand strength.
